Regional Marketing CMF

Responsibilities include

• Reaching out and keeping relationships with CMF & Trim designers and Paint Engineers at Automotive OEMs.
• Secondary: Keeping relationships with Consumer Electronic CMF Designers.
• Trend tracking: Keeping an eye on color trends: which new trends can be observed in Asia market. Creating and sharing reports with insights on those trends for commercial team as well as customer support in Asia.
• Push Marketing: Supporting the creatives at our Key Accounts: Speaking the same design language and keeping in touch with those creatives
• Support regional demo tool development: based on trend tracked or request from customer creatives or auto OEM designers, collaborate with InA as a BD to develop suitable demo tools to meet market demand, project development or introduce innovative pigments.

Strategic Impact

• This head count is hired with focus on auto OEM market in Asia, which is in line with Pull Marketing strategy of Asia and corresponding project management.
• Main purpose is to speak the same language with Auto OEM designers and key account’s creatives and through color and styling influence to increase business potential.

Cooperation

• Internally

• Closely work together with team members, sales team, and global marketing.
• Cooperate with key account managers for trend communication etc.
• BD role for InA : Closely work together with InA for reformulation, demo tool development, etc and project tracking together.

• Externally

• Keep relationship with designers or creatives in customer or brand owners.
• Cooperate with trend consultancy or associations.

Professional Experience:

• Have 5+ years experiences as a color specialist (e.g. Paint company) with color design, experience with Auto OEMs is a plus.
• Have sufficient knowledge in formulation of coating.

Education:

• Bachelor degree or above
• Background of Design Degree is a plus (Graphic Design, Textile design, Product Design, Art School,…)

Key Skills:

• Sufficient level of written and spoken English
• Basic knowledge of how (automotive) paint is formulated.
• Experience with speaking in front of a group: presenting product presentations, trend presentations etc to OEMs during customer visits, Seminars or Conferences
• Strong communication and presentation
• Excellent communicator, able to work effectively across cultures and departments
• No restrictions in traveling