Regional Marketing Industrial Manager

Overview

• The Regional Industrial Marketing role for APAC incorporates voice of customer and market trends to the IND segment management process and translates segment strategy into an execution plan for sales.
• With the responsibility of IND product portfolio focusing on Industrial Coating, Printing and Plastic applications, Laser Marking as well as Functional applications.
• This position is expected to contribute to the development of new out of box concepts, techniques, and standards in regard to the Regional Marketing function. 
• As an expert in his/her particular technical aspects,  this person develops solutions to complex problems which require the regular use of innovation ensuring solutions are consistent with organization objectives. 
• As needed, this role has to also function in a project leadership role with entire project management in APAC.

Responsibilities include

• Develop and implement the regional marketing strategy aligned with global and commercial objectives.
• Collaborate with product management to support go-to-market strategies for new raw materials innovations
• Initiate customer project and trace a progress of projects of sub-regions in APAC
• Drive demand generation through targeted campaigns, events, webinars, digital channels and trade shows.
• Create sales tools and training materials tailored to targeted campaigns / activities.
• Design, develop, execute, track, analyze, report the performance of marketing campaigns, including social media reach out, managing the marketing budget
• Take and drive accountability for activities, develop priorities and sales develop plans, own product launches and tech. training supported by InA, etc.,
• Defend and grow market share thru marketing plans and programs for each product with strong collaboration with Sales, Technical, Product Management etc., take direct ownership of NPIs sales
• Conduct market analysis to identify trends, customer needs, and competitive positioning.
• Tailored & customized marketing support to key accounts to strengthen customer relationships
• Collaborate closely with leadership to ensure marketing continuity and communication clarity of SUSONITY.
• Maintain brand consistency across regional channels
• Ensure proactive communication with stakeholders (customers, partners, and internal teams) throughout the transition.

Professional Experience:

• 5-8 years of marketing experience in B2B industrial sectors such as specialty chemicals, raw materials, or manufacturing.  Marketing experience in plastic or printing or laser marking or all together industry are preferred.
• Strong experience in go-to-market (GTM) strategy, particularly for new product introductions (NPIs).
• Demonstrated ability to lead integrated demand generation campaigns (events, digital, trade shows, etc.) with measurable ROI.
• Familiarity with cross-functional collaboration (Sales, Technical, Product Management) and ownership of product launch planning.

Education:

• Bachelor’s degree in marketing, Business Administration, or a related technical field (e.g., Chemistry, Engineering).

Key Skills:

• Strategic planning, regional execution
• Demand generation and campaign analytics
• B2B product marketing and content development
• Strong communication and presentation
• Excellent communicator, able to work effectively across cultures and departments